Functional Beverages Boom: What’s Up With Adaptogens, Electrolytes & Gut Health Drinks
Introduction: The Rise of Functional Beverages in 2025 In 2025, the functional beverage industry is experiencing explosive growth in the United States. Once limited to sports drinks and vitamin waters, the category now includes adaptogen lattes, kombucha, mushroom coffee, electrolyte powders, and gut-friendly tonics. This boom is fueled by Americans demanding more than hydration — … Read more