Introduction: Rethinking Sodium in Modern Nutrition For decades, sodium has been painted as the villain of modern nutrition—blamed for hypertension, bloating, and cardiovascular risk. But emerging evidence suggests that excessive sodium restriction may do more harm than good, especially for active individuals and endurance athletes. In reality, sodium is an essential electrolyte that regulates fluid … Read more
Introduction: The Over-Hydration Paradox In the pursuit of wellness, Americans have embraced hydration culture—constantly sipping water throughout the day. Yet, over-hydration can backfire. Drinking beyond your body’s needs dilutes essential electrolytes—minerals that keep your muscles, nerves, and heart functioning properly. This phenomenon, known as electrolyte burnout, can leave even fit individuals feeling fatigued, dizzy, and … Read more
Introduction: The Rise of Functional Beverages in 2025 In 2025, the functional beverage industry is experiencing explosive growth in the United States. Once limited to sports drinks and vitamin waters, the category now includes adaptogen lattes, kombucha, mushroom coffee, electrolyte powders, and gut-friendly tonics. This boom is fueled by Americans demanding more than hydration — … Read more